The Easiest Way of Setting Up CTR Facebook Ads To Fortune And Not Waste A Lot Of Advertising Costs
Jumat, 22 Desember 2017
Shifting business from
offline business to online business is one sign of rising levels in the
business being undertaken, and promoting the production of the manual switch by
advertising is as well as raising the level to the best level of the previous
level in that business undertaken. Good business requires a good strategy and
also appropriate to run, as well as advertising on Facebook requires a specific
strategy, such as the example of setting up CTR Facebook Ads.
Specify CTR Facebook Ads
We certainly know that
when starting advertising on Facebook it is necessary to try and fail to
get/winning campaign. And each person, of course, has its own time to get a
winning campaign, can be 1 week, can be 2 weeks, even one can be 1 year,
depending on how good strategy it does.
In the Facebook Ads,
there are certainly many ways we can do to see whether a campaign needs to
continue or not, good or bad, profitable or even harmful. Whatever it is, make
sure we do not involve emotion in the running ads on Facebook.
We need to measure and
analyze the data that we will get from the ads that are running because no
matter how good the ads which have been prepared, only the data that have been
obtained alone who can decide whether the ad is stopped or stay on.
Although we have worked
hard in making these ads, if the data has been said otherwise, then what can
make, we must replace its ad content or its target audience, and 100% of the
reaction of people who see ads that determine our ads can go on or stop.
Along with how often we
advertise on Facebook, then we will easily quickly feel or know how to measure
the acceptance level of an ad. But so we do not waste a lot of advertising
costs on our Facebook ads, then we can set a benchmark for our other Facebook
ads.
Determining Facebook CTR
Ads To Not Waste A Lot Of Advertising Costs
Why do we need to
specify CTR Facebook Ads? That's because it's defined as a benchmark and can
determine whether the ad is advanced or Stop. Determining Facebook's good and
bad CTR implies that its ad or target content can be good or very bad, which
makes the cost of advertising to be small or large.
For example,
determining CTR Facebook Ads like the following for as a benchmark in
advertising:
CTR (0-2%) Sometimes
this ad can get bad or it could get worse. If we spend about $ 50 and no sales
happen, then we can stop this ad, or can be replaced with the target/audience /
other, it could be the content of ads that we must replace.
CTR (2-4%) This ad can be seen either, or it could be seen
this ad is quite profitable. Suppose we have spent more advertising costs than
our income, then it is better to stop this ad. Example: Suppose the advertising
costs have been out $ 50 but we get only $ 10, then it's good we stop this ad.
CTR (Above 4%) This is a
very profitable advertisement for us, it's good we let this ad last long. Make
sure we are not PAUSE or do not EDIT this ad. Let this ad run, until many sales
are coming.
Everyone certainly has a
benchmark in determining their Facebook Ads CTR, because every strategy of the
/ Advertiser / Facebook is different, not all use the same strategy.
If we see the campaign
performance is bad, then as hard or how we try to create the campaign, still we
must stop. Because if the campaign throws a lot of our advertising costs
without bringing in sales, so what can make, should we stop.
In addition to
determining CTR Facebook Ads, there are other things we need to consider,
namely Relevance Score. Facebook gives Relevance Score ranging from 0-10 to a
good ad and relevant to the audience. The greater the Relevance Score, the
better our ad is seen on Facebook. Like the following example:
Relevance Score 0-4: Our
ad is considered ugly and irrelevant, then we have to stop our ads.
Relevance Score 5-7: Our
ads are rated well by Facebook, but it's good we pay more attention to this ad,
for example, spend bigger advertising cost but fewer sales come, so it's good
we stop this advertisement.
Relevance Score 8-10:
This ad is great, and let this ad run. It could be that this and brings a lot
of sales and profitable for us.
Some ways to determine
CTR Facebook Ads and also Relevance Score above can be used as a benchmark, but
still good and fortunately its an ad is set from other factors as well, such as
Landing Page, Ad Content, CTA ( Call to Action ) and more.
If our ads get a lot of
sales, but our advertising costs become big, then the ads do not need us to
stop, just let our ads run, but make sure the cost of advertising is not
greater than revenue. We need to monitor more often like this.
Indeed, in advertising
on Facebook, it takes to try and fail until we get/winning campaign, just that
we can not stop in the middle of the road, keep trying.