7 Effective Techniques To Advertise On Facebook Ads And Rarely In Know People
Kamis, 21 Desember 2017
Facebook continues to
update its algorithm especially in order to show ads to Facebook users by not
disturbing the user. Especially the fact that Facebook is one of the largest
digital space available in the world today, about 1.7 billion more people in
the world are there. Some techniques you need
to know when advertising on Facebook
7 Effective Techniques To Advertise On Facebook Ads :
When we have started to
enter the world of Facebook Advertising, we will be presented with many
advertising features that can help our marketing strategy on Facebook. And
almost all the features available there are the best features, though actually
the best features are still hidden by Facebook.
Our job as an advertiser
on Facebook is to use various features there to help our marketing efforts. The
trick is to try one-on-one as objective needs of the ads used. Here are some
techniques to advertise on Facebook that people rarely try and know.
1. Post Images On
Instagram
Can I post images via
Instagram? Can be. By copying the URL from the Instagram and paste to the Fan
page you want to use advertising. A study conducted by Buzzsumo found that
images posted on Instagram get 23% more interaction. This does make sense, why?
Because of engagement between Facebook and Instagram if you guys look even
higher on Instagram than on Facebook.
In fact, according to
Brand Watch with a brand 10 times larger and higher in Instagram than on
Facebook, and 54 times higher than Pinterest. Even in Instagram 84 times higher
interaction than on Twitter. Is this ordinary? Certainly not. If this technique
is used for product testing for example, then there is a possibility that the
interaction will be greater than the post image via Facebook.
2. Do not Use Hashtag If
Advertise on Facebook
A hashtag does give a
lot of profit to a post, but it's just that profit can happen in certain
situations. If
used on Facebook, what
happens is less interaction.
Buzzsumo parties provide
information that using hashtags on a post while advertising on Facebook will
provide less interaction than those not using Do you still want to use
hashtags? Yes, it is up to the advertiser. If you are unsure of one piece of
information, it would be better to do a split test. Only in this way can we
know which is good and not good for an advertised post.
3. Post to Facebook
Between 10 PM Or Midnight
If you have a fan page
that has a lot of audience such as 100ribu-1 million audiences, then try
testing the product you want to sell
by way of a post on the
fan page at 10 pm or midnight. If you want to spare budget product testing
before advertised, try to test the audience on their own fan page, and try to
see them at 10 pm to midnight more. Why the reason? There are two main reasons:
First, our audience is
certainly not just ours alone, they also become the audience of others. And
with the hours already late,
make a few people who
will post content, in other words, means less competition on the Facebook
homepage, where our post will be easily visible and quickly appear on the
homepage of our audience.
Secondly, there are many
people who stay up late and are active on Facebook. And that we can use to
reach those who are still awake. Although not the main purpose to get a
purchase from those who are awake, at least they are aware of the appearance of
the post from our fan page.
4. Use Post Video With
Objective (Click To Website)
Post in the form of the
video does produce many interactions but depending video, especially if the
video there are several viral elements.
Why video? If observed
in 2016 until early 2017 at the moment, it is the age of video content, where
most marketing gets more conversions using video.
An interesting fact is
video content accounts for 3% of all content on Facebook. Indeed the numbers
are low, but in fact, it also makes a great opportunity for marketing our
products on Facebook, especially if combined with the use of advertising
objectives.
5. During Split Testing,
Engage Audience With a Decision on Our Offer
Perhaps you are familiar
with the term "crowdfunding" where major decisions occur with the
contributions of many people. There too
can be a field of many
interactions in an advertised post.
We can apply it in the
campaign and ask our audience to choose the best product in our online store,
for example, ask our audience to choose if they have a problem.
In this way, we can get
many audiences who will take the time to answer our questions
than we directly offer
them an offer. despite the split testing stage or split testing, directly
asking which products they want to buy from us directly rather than making a
deal with a lot of Ads actually saves more of our advertising budget.
6. Create Ad Description
on Facebook Less More 150 Characters
As before advertising on
Facebook, it's better to post first in fan page (publish the post) instead of
using an unpublished post (dark post). If you do not want Spying by
competitors, use / dark post / is a good choice but is willing to peep by
competitors then use publish a post only.
In this post, the offer
you want to convey to / audience / should not be too long, just make sure that
the characters used are not more than 150 characters. The fewer characters used
(in the description/campaign) the more interaction it can be
happen.
7. Use CTA Buttons in
Your Facebook Ads, Like "Learn More, Shop Now, etc.
With the above
techniques if used correctly and structured, then it is not impossible in 1
week already can get your Winning
Campaign could be within 2-3 days also have Winning.