8 Tips to the latest effective Facebook Ads Optimization
Kamis, 28 Desember 2017
No question about Facebook
as a means of social networking is a site that is not only used as a social
activity but also as a means to develop the business.
Due to the large number of
users or users of this network, then obviously if this site is the most
appropriate place for introducing products and services to you. Because you're
not just dealing with a few people, but also with thousands of people connected
through Facebook.
Because it belongs to was
new, many businessmen who often forget or targeting ad optimization on FB. Here
are a few strategies so that the ads can FB more effectively.
1. Select the type of ads
that are more appropriate to your needs
Type FB ads alone there are
some categories such as Page Post Engagement, Page Likes, Clicks to a Website,
Website Conversion, Apps or Events. We can choose our ads to increase the
number of likes on the fan page, for specific postings promotion, event, or
click/conversion to the website.
2. Target the right market
Most of the businessmen are
not targeting their business appropriately. Many are set to public, even though
she is only willing to sell its products to specific locations only. For
example, the target market, do not set to public to all, it is better we
emphasize to our product.
In addition to the location,
we can also target your age, gender, interests, language, and many other
categories. Contig, when we sell baby clothes, more appropriate to our target
market to women 18 years of age and upwards.
3. Check the landing page of
the ad
When installing the ads, the
better we check the landing page the ad we make, whether to the fan page,
website, or blog. We can also install tracking landing page e.g. with Google
Url Builder to check if our ads are effective or not.
4. Use a sponsored story
Features of the FB Ads as
Sponsored Story more effectively gain traffic. Because something is sponsored
or recommended friends would usually rather have larger conversions, as well as
when your friends recommend you something good stuff, you'll definitely have
more confidence than sellers recommend it to you.
5. Test with CPC or CPM
On Facebook, advertising
system shaped like Cost Per Click (CPC) which means you have to pay each person
clicks on your ad or Cost Per Mile (CPM) that charge for every 1000 impressions
(number of times your ad shows up). At the time of installing the ads, we can
buy credits click on the according to our wishes and budget.
Well, when we advertise a
product in which we want to be more targeted to potential buyers, the most
likely prospect is good, we could set it to CPC. But if we advertise your
services, can try to CPM. But based on experience, the ads form CPM the
conversion can be better than CPC.
6. Check the routine
performance of ads
When the ads were judged
expensive and ineffective, it would be nice in the pause or stop and advertise
the new ads with the aim to get a Click Through Rate (CTR).
7. Use the image clear
promotional wording & for FB ads, equipped with a call to action
8. Do not use an image that
does not comply with the policy on Facebook
For example, an image that
is too vulgar, before and after pictures, medicines, or that display such
physical body shape after sport.
So, 8 Tips to the latest effective Facebook Ads Optimization