6 The Easiest Way to Make Call-to-Action Facebook Ads to Increase Sales Conversion
Jumat, 22 Desember 2017
How to improve conversion of
Ads? One of them is to make an interesting Call-to-Action (CTA). CTAs are
words in advertisements aimed at encouraging readers to take action.
How to create a good CTA for
Facebook Ads? Here's how-how
1. Use the word "Free"
or provide interesting offers
Facebook users love
interesting offers, let alone something free, it's very difficult for them to
refuse anything for free. You can provide coupons, product samples, or anything
else you can provide with the word "Free"
2. Using negative sentence
& sentence
The question phrase can
attract people to your ads because they are more communicative and sounded to
offer solutions to problems they may have. Question sentence is also more
provoked a response from the user.
You can ask questions about
the product, opinion, and questions related to an event. Your question can be a
positive or negative question. Negative CTAs are also attractive to those who
have a problem or fear and your product will overcome those fears
3. Creating Urgency
Create urgency, give
deadlines to your exciting offer and make it a Call-to-Action. Obviously, with
the urgency, users will be more interested to immediately see the ad so as not
to miss your offer.
4. Use action words
You can use Action words that
solve specific problems and encourage them to take action immediately. The
ultimate goal is to get the user to act immediately, by giving them an idea.
5. Use simple and clear
words
You need to make the CTA as
simple as possible because most people have the short attention span, or its
easy language is easy to lose focus, they only see an advertisement in a short
time before then switch focus to other things.
Therefore, you need to
create quick, understandable ads quickly, do not use ambiguous words.
6. Perform Trial / Testing
Surely every ad you create
needs to be tested. These tips are only suggestions that can improve your
conversions but cannot guarantee 100% of the CTA made will end up on a good
conversion, as it still depends on many factors. My best advice is to keep
testing to find the best performing ads for your business.
So much, 6 The Easiest Way to Make Call-to-Action Facebook Ads to Increase Sales Conversion.