Secrets Of Experts, 4 Ways to Increase Greater Income from Your Facebook Ad

Many people have different experiences about Facebook ads. Now try to estimate yourself with the following three experiences:

1. You've tried using Facebook Ads before but only got disappointing results, so you do not believe that Facebook Ad is useful for entrepreneurs and small businesses.

2. You never try to use ads because they do not have a big marketing budget and you feel that Facebook ads spend too much money if you want to get real results.

3. You've tried it, got results, and will continue to multiply to get more amount of conversions

If you belong to any of the above three things, you should keep reading! In ten minutes, you will change the way you view and how you work against Facebook Ads!

1. How to convert the cost of Ads into sales as soon as possible

Most businesses that use Facebook ads make the mistake of focusing too much on the number of fans the ad generates. It's nice to pay attention to the number of your fans because that number is easy to upgrade. The actual calculations you need to measure are how many clicks you get and create new paying customers, and how fast will it take?

Try to think this way: If you can make money quickly through sales rather than your spending for advertising, now you can have an ad that pays for itself, which certainly allows you to have an unlimited budget. What are the benefits? You can enlarge your advertising activities, and reach as many people as you want without limiting your budget.

The only way to focus on monetizing your ad traffic is to find out which web page is a "money page." What pages of your site generate the most sales for your business, whether it is a lead capture page, or a post on a blog, special sales page, or something else? Know that, develop the page for the traffic coming from your ad, and send visitors (who clicked on your ad) to the page first.

#Brian Moran, Facebook Expert, and Found1 Get1000Fans.com

2. Target your Ad with great focus

Facebook ads are very powerful because of targeting options given to marketers. Only on this site are we all willing to give so much data about ourselves. Using Facebook, we get a chance to reach the people we really want. 

Let's look at two big targeting options: Precise Interest and Broad Categories. 

Precise Interests

This option allows advertisers to target Facebook users who have written their hobbies or interests in the Timeline. Precise interest is taken from their Facebook profile activities, interests, positions, education history, the page they like, and the group they join.

Precise interest is very useful. Jenny Craig, a weight loss specialist can target his ads on Facebook users who already like the page of the television show The Biggest Loser. Targeting fans from other people's pages can create great relevance for running your ads. Target competitors, publishers with clear demographic information, celebrities, and other pages related to your business.

You can even use "Precise Interest" to target fans from Facebook pages that have fan base associated with your brand.

Broad Categories

Consider broad categories as buckets containing more audiences than precise interests (which usually have fewer audience numbers). This is an audience that has been compiled by Facebook after testing almost everything done by Facebook users, ranging from clicks, and writing that they make on Facebook.

Lots of options are offered in Broad Categories that may be of interest to you, but still what Facebook offers is a very broad group of people and needs to be reduced here and there using other targeting methods. Here are some examples of types of Facebook users that can be targeted by the business:

Small business owners (6.4 million people in the US)

People who have been married for 1 year (2.3 million in the US)

Those who are birthday next week (2.8 million in the US)

Football fans (8.7 million of US)

Remember that ad targeting belongs to Facebook will only be useful as long as the strategy behind the ad campaign is also good.

#Jason Keath is a social media consultant, speaker, and CEO and founder of SocialFresh.com

3. Enter your New Feeds Fans using Promoted Posts 

Promoted Post is designed to help you increase the number of interactions and breadth of your Facebook page range. This is the first type of paid advertisement that appears to the user through News Feeds. It's also the first ad type to reach the mobile market, which generates 70% of Facebook's total traffic.

According to Facebook, the average page only reaches approximately 16% of its total followers with a post, but, Promoted Posts can withstand an update status last longer in Feeds. In addition, this post also appears in Feeds of friends from your fans, who include your fans' names in the post.

#Isaac Wardell

4. Target Business Owners appropriately

The Facebook Ads can be very useful for b2b marketers and salespeople. Using Facebook's targeting platform, you can target people based on their position or company. So if you just want to target architects, dentists, CEOs, or managers, you can do it!

In fact, if you plan to reach the top 50 corporate executives at Fortune 500 Companies, or the top 20 companies in your city, this can be done. Combine these two criteria to reach out exactly the people who will buy from you. For example, in Likeable we use the Facebook  Ads to get the attention of the Marketing Director and CMO of Fortune 500 companies, and it works!

When creating a new ad on the dashboard, under "Choose Your Audience" you can see "Show Advanced Targeting Options." Click it and you'll see this "Workplace".

#Dave Kerpen Bestseller Writer in New York Times and CEO of LikeableMedia.com

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