5 Reasons Why Your Facebook Ads Do not Work and Always LOSE

The report found that only 9.4 percent of marketers can track income from social media. The scariest part is that most research shows that Facebook is considered as the most effective social channel to generate a lot of visitors and revenue. But what is the result?

The fact is that now that you're running a Facebook ad and you have not seen any real results, you're not alone - there are a lot of friends out there. But of course, there is a solution to solve this problem.

Here are 5 Reasons Why Your Facebook Ads Do not Work and always lose:

1. Your Facebook Ads Are Not Targeted

Putting up a Facebook Ads is expensive. Therefore, do not waste your money by placing ads in front of possible-interested people. Most businesses only manage locations, perhaps one or two demographic factors such as gender or age, and run their ads.

There are two things to watch out for to create ads that target your audience appropriately: target at the micro level, and then make relevant offers and content.

Next time when you run Facebook ads, try to target potential customers based on their interests and life events. Match your data and really specify interest and life events that are very specific. Only then can you be sure that only potential customers who are really interested will click on your ad.

2. No Checking

We've all heard the story of a beauty company yan decided to run some Facebook ads and then lose a lot of money because there are a lot of Likes fake numbers and unreasonable clicks. 

Okay, this is not common. But stories like these show why you need to use third-party verification when you run ads.

When you use Facebook ads:

Point your visitors to a specific landing page where you can save the number of visits through Google Analytics.

Use UTM Parameters.

Use Bitly links to track clicks independently, both from Google analytics and Facebook.

If you use WordPress, use the Jetpack plugin or Statistics page to see how much traffic Facebook refers to your site.

Use a marketing automation system such as Marketo to create forms and Salesforce drivers to identify where your visitors come from and if they fill out their forms.

3. You Have not Found the Right Format

Facebook ads offer a variety of different ad formats. If one of these types of ads does not work, other types of ads might match your target audience.

For example, you could try:

Page Like Ads

Slideshow Ads

Website Conversions

Click-to-Website Ads

Slideshow Ads

Offer Claims Ads

Local Awareness Ads

Canvas Ads

The Carousel Format

Dynamic Ads

Lead Ads

Event Response Ads

App Installs & Engagement

Video Views

The above list does not even cover all types of ads. When you consider how many ways to target your audience - and promotional content and offers - Facebook ads provide unlimited opportunities. The most important part of this is how to create content that can be reviewed and reshaped in other formats.

4. You have not tried Retargeting

Retargeting is a common tactic by marketers to ensure that their ads appear in front of people who are already familiar with the brand. By adding tracking pixels to your website, you can ensure that the ad display has been displayed to the visitor.

You can also do the same on Facebook. If you're using retargeting on Facebook, you can make sure your ads are viewed by visitors. By connecting these two things; You are targeting people who are already familiar with your brand and products, so there is a higher chance to convert.

5. Advertising Not Showing Customers or Users 

In many cases, the testimonials of users of your product will be more selling than an advertisement. In fact, 85 percent of potential customers trust more content from other users than from a brand advertisement. So try showing a video or photo testimonial or how to use the product on your Facebook page and see how it works.

Or better yet, you can start a cool crowd-sourcing idea. For example, Starbucks held a contest to find who can create the most creative illustrations on a white cup and get 4,000 entries in three weeks. Meanwhile Target targets a $ 500 million scholarship and, to promote that, Target creates a commercial with a crowd-sourcing type called "Acceptance," which is a compilation of videos from different students that show different reactions when they open a letter of acceptance for college.

Create Ads That People Want To See

One thing for sure is digital landscape marketing is always able to achieve optimal results. Companies use advertising across multiple channels to target potential customers. It is also the basis for why so many Facebook ads are not effective - Facebook users often feel tired and do not re-check the ads made.

To actually get your message across Facebook, you have to target a very specific audience with very specific content. Messages that have been micro-targeted, will make your Facebook ads stand out in front of the audience, and you're not cost-per-click is not too high. In this way, your Facebook ads will eventually generate, because the ads become the ads that the audience really wants to see.

sources:

https://marketingland.com/5-reasons-facebook-ads-arent-working-185032

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