Fortunately and Not Wasting Lots of Advertising Costs, Here's The Simplest Step on Setting Up CTR Facebook Ads
Rabu, 27 Desember 2017
Specify CTR Facebook Ads, We certainly know that when
starting advertising on Facebook it is necessary to try and fail to get/winning
campaign. Each person, of course, has
its own time to get a winning campaign, can be 1 week, can be 2 weeks, even one
can be 1 year, depending on how good strategy it does.
In the Facebook Ads, there
are certainly many ways we can do to see whether a campaign needs to continue
or not, good or bad, profitable or even harmful. Whatever it is, make sure we
do not involve emotion in the running ads on Facebook.
We need to measure and
analyze the data that we will get from the ads that are running because no
matter how good the ads which have been prepared,
only the data that have been obtained alone who can decide whether the ad is
stopped or stay on.
Although we have worked hard
in making these ads, if the data has been said otherwise, then what can make,
we must replace its ad content or its target
audience, and 100% of the reaction of people who see ads that determine our ads
can go on or stop.
Along with how often we
advertise on Facebook, then we will easily quickly feel or know how to measure
the acceptance level of an ad. But so we do not waste a lot of advertising
costs on our Facebook ads, then we can set a benchmark for our other Facebook ads.
Determining Facebook CTR Ads
To Not Waste A Lot Of Advertising Costs
Why do we need to specify
CTR Facebook Ads? That's because it's defined as a benchmark, and can determine
whether the ad is advanced or Stop. Determining Facebook's
good and bad CTR implies that its ad or target content can be good or very
bad, which makes the cost of
advertising to be small or large.
For example,
determining CTR Facebook Ads like the following for as a benchmark in
advertising:
CTR (0-2%) Sometimes this ad
can get bad or it could get worse. If we spend about $ 50 and no sales happen,
then we can stop this ad, or can be replaced with the target audience / other,
it could be the content of ads that we must replace.
CTR 2-4%: This ad
can be seen either, or it could be seen this ad is quite profitable. Suppose we
have spent more advertising costs than our income, then it is better to stop
this ad. Example: Suppose the advertising costs have been out $ 50 but we get
only $ 10, then it's good we stop this ad.
CTR Above 4%: This is a
very profitable advertisement for us, it's good we let this ad last long. Make
sure we are not PAUSE or do not EDIT this ad. Let this ad run, until many sales
are coming.
Everyone certainly has a
benchmark in determining their Facebook Ads CTR, because every strategy of the
/ Advertiser / Facebook is different, not all use the same strategy.
If we see the campaign
performance is bad, then as hard or how we try to create the campaign, still we
must
stop. Because if the
campaign throws a lot of our advertising costs without bringing in sales, so
what can make, should we stop.
In addition to determining
CTR Facebook Ads, there are other things we need to consider, namely Relevance
Score. Facebook gives Relevance Score ranging from 0-10 to a good ad and
relevant to the audience. The greater the Relevance Score, the better our ad is
seen on Facebook.
Like the following example:
Relevance Score 0-4: Our ad
is considered ugly and irrelevant, then we have to stop our ads.
Relevance Score 5-7: Our ads
are rated well by Facebook, but it's good we pay more attention to this ad, for
example, spend bigger advertising cost but fewer sales come, so it's good we
stop this advertisement.
Relevance Score 8-10: This
ad is great, and let this ad run. It could be that this Ads brings a lot of
sales and profitable for us.
Some ways to determine CTR
Facebook Ads and also Relevance Score above can be used as a benchmark, but
still good and fortunately its an ad is set from other
factors as well, such as Landing Page, Ad Content, CTA ( Call to Action ) and
more.
If our ads get a lot of
sales, but our advertising costs become big, then the ads do not need us to
stop, just let our ads run, but make sure the cost of advertising is not
greater than revenue. We need to monitor more often like this.
Indeed, in advertising on
Facebook, it takes to try and fail until we get a winning campaign or just we
cannot stop in the middle of the road, keep trying.
