The Secrets of Successful Marketing MuscleBlaze on facebook Ads

MuscleBlaze is a sports nutrition brand from India that offers quality sports supplements with cutting-edge performance. In an industry dominated by international brands and counterfeit products, MuscleBlaze has become India’s favourite by using superior ingredients from global sources and manufacturing the products domestically.

MuscleBlaze Building a strong brand association with Facebook video ads

To create brand association, MuscleBlaze wanted to reflect the sentiments of fitness enthusiasts, and engage them by speaking their language. The sports nutrition brand created a video ad with the message “Tum Nahi Samjhoge” (“You Won’t Understand”), acknowledging fitness buffs for their hard work and dedication, while also making an impression on the non-gym-goers.

MuscleBlaze delivered its campaign message in 3 video lengths: 2 minutes, one minute and 10 seconds. The videos attracted 5 million unique viewers and doubled MuscleBlaze’s website traffic.

Concurrently, MuscleBlaze ran a contest on its website, giving people a chance to share the campaign message along with their own fitness pictures. The brand’s efforts in promoting the contest resulted in an impressive 8,000 participants.

To reach prospective customers, the brand installed the Facebook pixel on its website and created a Custom Audience of people who bought its products and people who watched the videos, and a lookalike audience based on them. MuscleBlaze then ran the campaign across Facebook, Instagram and Audience Network to reach more potential customers and efficiently boost brand metrics.

Product strategy used in facebook business :

1. Carousel, show up to ten images or videos in a single advert.

2. Video adverts, capture attention with engaging video adverts.

3. Audience Network, extend your campaigns beyond Facebook.

4. Custom Audiences, Reach your customers and contacts on Facebook.

GOAL

Building a premium brand position

MuscleBlaze wanted to build a strong association with fitness enthusiasts through a brand awareness campaign.

Sample work on facebook ads:

MuscleBlaze’s resonant brand campaign ran from July 11–September 15, 2017 and touched the hearts of many. It helped the brand connect with millions of potential customers, resulting in:

36% lift in ad recall

10X lift in engagement for contest

25% lift in message association

20–30% month-over-month revenue growth

10% lift in brand favourability

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