Secret Rich Skin Clinic Success On Facebook Ads
Selasa, 19 Desember 2017
Since 2002, Kaya Skin Clinic
has delivered state-of-the-art beauty treatments customized to Indian skin
types. The company operates 82 clinics across 26 cities in India, 19 in the
Middle East, 2 in Bangladesh. and 3 DRx Clinics in Singapore and Malaysia. Kaya
Skin Clinic knows that people often rely on referrals for skin care and beauty
treatments. The company wanted to leverage networks on Facebook to increase the
number of walk-in clients.
Secret Rich Skin Clinic
Success on Facebook Ads
"Talking to the right
people"
Delhi-based Ultraviolet
Digital Solutions built a Facebook Page with complete details about Kaya’s
clinics and treatments that clients use to book appointments. To engage fans,
Kaya used Ads in News Feed, which featured updates, videos, images, questions
and polls that balanced brand information and beauty industry news. Ads on the
right-hand side drew special attention to video posts.
Product features in use:
1. Pages
2. Page Publishing
3. Ads
4. Desktop News Feed
Goals:
Raise Brand Awareness
Increase In-store Sales
Both Kaya Skin Clinic and Ultraviolet Digital Solutions found Facebook to be an affordable and scalable way to reach new clients. Among its results, the business saw:
20% of all sales attributable to Facebook
22% of website traffic originates from Facebook
INR 8L (16,368 USD) revenue in 6 days from a Facebook Offer posted on Page
40% higher conversion rate than from other lead sources
Both Kaya Skin Clinic and Ultraviolet Digital Solutions found Facebook to be an affordable and scalable way to reach new clients. Among its results, the business saw:
20% of all sales attributable to Facebook
22% of website traffic originates from Facebook
INR 8L (16,368 USD) revenue in 6 days from a Facebook Offer posted on Page
40% higher conversion rate than from other lead sources
