4 Simple Ways to grow your Business internationally with Facebook Ads
Selasa, 19 Desember 2017
More
than 1.2 billion people on Facebook are connected to a small business in
another country. As more people around the world come online, businesses have
an opportunity to connect with new customers, many of whom live in different
cities, regions or countries.
That's
why last year, we introduced cross-border solutions to provide a bridge for
businesses to the new global, mobile economy through Facebook.
4
Simple Ways to grow your Business internationally with Facebook Ads
Today,
we're introducing four new cross border solutions to make it easier for all
business to grow, around the corner or around the world.
1.
As businesses expand to new countries or regions, it's important to reach the
right customers in their preferred language. With dynamic language
optimization, businesses can include multiple languages in one campaign, and
Facebook will match the right language to the right person, at the right time.
This solution also makes budgeting across different languages easier, as
Facebook will optimize for the best performance based on your total budget and
campaign objective.
2.
Before, advertisers could create international lookalike audiences to find
their best potential customers in a new country. Now, businesses can also use
multi-country lookalike audiences to find their next best customers in any
combination of countries or regions. International and multi-country lookalike
audiences can help businesses big and small find the people from around the
world that will love their business
3.
When expanding into unfamiliar markets, businesses can spend a lot of time
researching where to invest their ad dollars. Now, with multi-city targeting,
businesses can target all cities above a certain population size without having
to do research or add the cities individually.
4.
Businesses can also decide how and where to expand their business across
borders based on actionable insights. Facebook IQ Cross-Border Insights Finder
helps advertisers discover untapped markets for their business by providing
comparative country data based on past campaign performance across Facebook,
Instagram and Audience Network.
Education
is an important step as businesses decide to expand operations and hire new
employees. To help businesses learn more about how to take their brand global
on Facebook, we've developed a Blueprint elearning course—Expand Across Borders
with Facebook.
With
Facebook, businesses now have the education and tools to reach the people who
will grow their business around the world.